Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we’ve got the right amount of traffic arriving at the website. All quite manageable. Today, we’re mainly talking about how to get the traffic to your website through Search Engine Optimization, SEO.

Here is a list of the best tools I’ve found to do SEO and a quick review of some of the top issues for SEO. Most of these tools are either free, or can be tried for free before buying

Most search engines are looking at your site to find relevant search words. How relevant determines your eventual search engine position.

How do they determine relevancy? Although every search engine has slightly different rules, here are some of the key ideas. Keep in mind, they could change tomorrow. Search engines are continually changing because just as soon as they determine how to find the relevant search words on your site, someone finds a way around their rules. Then search engines change the rules again.

A key word usually has to show up in each of the following areas of your site, with a density that falls within a range that search engine would like to see. They also like to see the words at a certain position in that area, usually at or near the beginning of these areas:

Areas search engines look at:

1)Meta tags (title, description, and keywords) (NOTE: I’m told that most search engines don’t consider meta tags any longer, but I keep seeing my keywords pop up from the meta tags).

2)Body text of the site

3)Headlines

4)Alternate text behind the graphics

5)Links, and link text

How do you choose the right keywords?

Here’s a big warning: Consider what people are looking for, not who you are or what your product is. For me, I would rather be found for “small business help” than for my company name, The Leader’s Perspective. Obviously I want people to find me, if by chance they are looking for me by name, but just think about this:

When you decide that you want to start a site, even before you want to start optimizing your site you have to think about certain things that have to to with SEO. It is hard to start a website and get it off the ground without having to think about optimization. Planning is the key to success. The following are all 10 tools that you can use to get started.

1. www.Inventory.overture.com- This is a tool that is based on the overture searches or yahoo. This tool allows you to type in a general word into the search form. What it will do is give you the amount of times that word was searched in the last month in addition to all words that are related to that word with the amount of times it was searched.

2. www.google.com- You may not think that this is a tool but it is. By making a search in google you can see all the competition there is for the key words you want. You can see the title they use to get to the top and much more about the site when you click on it. In addition, you can go to the right side and see all of the adwords competition and see what they write any make it better to get people to come to your site.

3. http://www.seochat.com/seo-tools/robots-generator/- This tool is a robot.txt generator. This is important when you are trying to create a website. This allows you to create a file that helps search engines spider your site.

4. http://gsitecrawler.com/- This allows you to create a site map for your site which helps search engines spider and index all the pages of your website. A site map is a file that you can upload into your site that allows search engines to easily search all the pages of your website. You need this to help you get all your pages indexed faster. https://www.google.com/webmasters/sitemaps and you can submit your site map there so google knows where to go to find it and index your site better.
5. www.linkpopularity.com- This is a very important tool because it shows you the progress of your work when building links. It shows you all the links you have created and that have been indexed by google, yahoo, and msn. This is a very useful tool and you can use it to see if your efforts are working. You can also see the sites that have links to your site.

6. http://www.google-pagerank.net- This site allows you to see your sites pagerank if you do not have the google toolbar. This is important because it shows you information that you need to add value to your site. Even thought the toolbar does not actually determine a sites usefulness, it still raises the value of the site.

7. http://www.seochat.com/seo-tools/future-pagerank/- This is a page rank predictor tool. This is useful for me when I am telling my clients the progress that I am making on there site. It tells you the page rank that your site will have in the future and how accurate the prediction is.
8. www.123promotion.co.uk/directorymanager- This is a very useful tool if you wan to get more links to your site fast. It allows you to search for all different directories and submit to them simultaneously. It also shows you some of the directory stats like how many pages are indexed in google and how much it costs to submit to them or if they are free.

9. http://www.seochat.com/seo-tools/keyword-density- This is a very important tool for seo inside your site. This is very important for people who want to optimize there pages by showing you what the most dense word is and hoe many times the most common words are duplicated. This can be used if your site’s most common words are “you” or another word that is unrelated to your key phrase/word by accident